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Disney Just Struck a Deal with Amazon. Should You Buy DIS Stock Here?

Disney castle by Thomas Kelley via Unsplash
Disney castle by Thomas Kelley via Unsplash

Disney (DIS) has reportedly formed a partnership with e-commerce giant and cloud services titan Amazon (AMZN) to enhance ad targeting for streaming television. Under this partnership, Amazon’s Demand Side Platform (DSP) will have access to Disney’s content library.

Commenting on the partnership, which is expected to launch in the third quarter of this year, Matt Barnes, vice president of programmatic sales at Disney Advertising, sounded optimistic, “By building a direct path connecting Amazon’s commerce insights to the full scale of Disney’s streaming ecosystem, we’re enabling greater accessibility to inventory and audience signals that translate into meaningful results for advertisers leveraging Amazon DSP.”

Now, although this is a positive development and makes the case for owning Disney stock even stronger, there are many more compelling reasons to own the “House of the Mouse.”

One of the most recognized global entertainment conglomerates, Disney’s operations span across media, TV & cable networks, streaming platforms, and experiences. Disney owns vastly popular intellectual property such as the Marvel Cinematic Universe, Mickey Mouse, and Star Wars, among others.

Commanding a market cap of $211.9 billion, DIS stock is up about 5.6% on a YTD basis and 15.5% over the past year. While the stock currently offers a dividend yield of 0.85%, Disney’s payout ratio of just 15.8% leaves enough room for growth.

www.barchart.com
www.barchart.com

Disney continues to demonstrate meaningful operational momentum under CEO Bob Iger, with recent results pointing to a sustained recovery. Since Iger resumed his role, the entertainment giant has posted compound annual growth rates of 7.07% in revenue and 43.76% in earnings, an indication that the restructuring efforts are beginning to deliver.

Notably, in the second quarter of its fiscal 2025, Disney reported a top-line beat with revenue reaching $23.6 billion, up 6.8% from the year-ago period. The company also returned to profitability, swinging from a loss of $0.01 per share last year to earnings of $1.81 per share this quarter, comfortably surpassing analyst expectations.

Cash flow metrics came in strong. Operating cash flow surged to $6.8 billion, up from $3.7 billion in the same quarter last year, while free cash flow rose to $4.9 billion from $2.4 billion. Overall, Disney’s liquidity position remained solid as the company closed the quarter with a cash balance of $5.95 billion.