Performance Brokerage Services, the leader in dealership buy-sell activity, announces the sale of Nature Coast RV in Crystal River, Florida from Randy and Nancy Fife to Fun Town RV, one of the nation’s leading RV dealership groups.
IRVINE, Calif., June 19, 2025 /PRNewswire/ — Performance Brokerage Services, North America’s highest volume dealership brokerage firm, is pleased to announce the sale of Nature Coast RV in Crystal River, Florida from Randy and Nancy Fife to Fun Town RV, one of the nation’s leading RV dealership groups.
Nature Coast RV, a family-owned and operated RV dealership on Florida’s western coast, was founded in 2006 by Randy and Nancy Fife. The dealership has been at its current location since its inception.
Before founding Nature Coast RV, Randy and Nancy operated Quail Roost RV Campground, located directly across the street from what would become Nature Coast RV. During their time there, they identified a growing demand for affordable RV options for seniors, which inspired them to create Nature Coast RV. Their goal was to offer RVs that would enhance the retirement experience and make it more accessible for retirees.
After nearly two decades of ownership, Randy and Nancy are now entering their own retirement, marking the next chapter of their lives and facilitating the transition of the dealership to new ownership.
After the sale, President of Nature Coast RV, Randy Fife, shared, “I am very happy that I chose Jesse Stopnitzky with Performance Brokerage Services to handle the sale of my family-owned RV dealership. Coming from a family business himself, he understands the anxiety that family members and employees experience throughout the transition from a small business to a large corporation. Jesse was always available, no matter what day or time it was. With his vast knowledge and experience in dealership sales, he was able to answer all our questions and help guide us through the steps needed to accomplish a quick and smooth transaction.”
Over the last 5 years, Performance Brokerage Services has advised on the sale of nearly 400 dealerships, making it the highest volume dealership brokerage firm in North America. Jesse Stopnitzky, Co-Owner and Director of the RV Division, and Bruce Marcia, Partner at Performance Brokerage Services, were the exclusive sell-side advisors for this transaction.
Jesse Stopnitzky commented, “I have had the honor of knowing Randy Fife for many years. He is a true gentleman and a man of high integrity. Randy’s commitment and care for his employees and customers was evident from the moment he and I first met. With immense pride in his business, the facility was well-maintained, the inventory was well-managed, and the company culture was intentionally built by doing right by the customer. We were thrilled to have the opportunity to assist one of the nation’s most respected dealership groups, Fun Town RV, with entering a new state. Fun Town RV is always a pleasure to work with as they negotiate in good faith, live up to their commitments, and exemplify the values that our clients strive to find in a purchaser. We would like to wish Randy and Nancy the enjoyable retirement that they rightfully deserve and wish Fun Town RV tremendous success with their expansion into Florida!”
Fun Town RV is the nation’s #1 selling towable RV dealer with 29 retail locations and four service and PDI centers. Now in Florida, Fun Town RV continues to grow its presence.
Jarrod McGhee, Founder & CEO of Fun Town RV commented, “Jesse Stopnitzky and the crew at Performance Brokerage Services are outstanding to work with. I find them to be prompt, forthright, and an all-around pleasure to work with. I certainly would not hesitate to do business with them again in the future. They make the entire process as painless as possible.”
Randy and Nancy Fife were represented by R. Wesley Bradshaw at Bradshaw & Mountjoy.
Fun Town RV was represented by Mark E. Bishop at Kelly Hart.
Nature Coast RV will be renamed Fun Town RV Nature Coast and will remain at its current location at 9800 North Citrus Avenue in Crystal River, Florida.
About Performance Brokerage Services
Performance Brokerage Services, Inc. is North America’s highest volume dealership brokerage firm, specializing in buy-sell activity for automotive, RV, commercial truck, powersports, and equipment dealerships.
With over 30 years of experience, 900 dealerships sold, and a 90% closing rate, the company’s reputation is unmatched and governed by the utmost ethical conduct and integrity.
The company offers a unique approach by providing complimentary estimates of value with no upfront fees or retainer, no reimbursement of costs, and paid a success fee only after the transaction closes.
Headquartered in Irvine, California and supported by 12 regional offices across the United States and Canada, clients benefit from national exposure with local representation.
As trusted and respected experts in the field, the company utilizes an extensive network of industry related attorneys, accountants, hundreds of registered buyers, and longstanding relationships with various vehicle manufacturers.
For more information about the services offered by Performance Brokerage Services, visit https://performancebrokerageservices.com.
Media Contact:
Jesse Stopnitzky, Co-Owner
(949) 309-2851
jesse@performancebrokerageservices.com
SOURCE Performance Brokerage Services, Inc.
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