Famous fast food chain posts cryptic message asking for help originally appeared on TheStreet.
On June 11, McDonald’s posted a vague message on X that simply said, “help.” The post quickly went viral, garnering tens of thousands of views and interactions within hours.
In reaction to the post, prediction market platform Kalshi made a quote post of the McDonald’s update and charted what they titled “Is McDonald’s OK?”—and for Kalshi’s market, the chances of the company being in good standing, which were only at 1%, were down 11.5% points from when they initiated the chart.
Kalshi’s chart measured sentiment from April 25 to June 11, and the graph demonstrated a steep decline over time. The post said, “I am sad and broken inside,” using meme vernacular prominent on social media.
McDonald’s has not explained the origin of the original post, but its tone led to speculation and jokes online. The exchange marks the beginning of corporate social media engagement becoming more integrated with sentiment platforms.
Kalshi, a regulated prediction market approved by the Commodity Futures Trading Commission (CFTC), enables individuals to trade on outcomes of real-world events, including indicators of economic health, policy changes, and social sentiment towards companies.
Prediction markets can utilize decentralized protocols, which is in some respects better than traditional prediction markets because they are often able to provide a price with less or without an intermediary between the buyer and seller.
Famous fast food chain posts cryptic message asking for help first appeared on TheStreet on Jun 11, 2025
This story was originally reported by TheStreet on Jun 11, 2025, where it first appeared.
Add Comment