Business Finance News

Ally Financial Inc. (ALLY): A Bull Case Theory

We came across a bullish thesis on Ally Financial Inc. (ALLY) on Substack by TSOH Investment Research. In this article, we will summarize the bulls’ thesis on ALLY. Ally Financial Inc. (ALLY)’s share was trading at $32.51 as of May 7th. ALLY’s trailing and forward P/E were 57.92 and 9.03 respectively according to Yahoo Finance.

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An executive in a corporate boardroom discussing the future of financial services.

Ally Financial appears to be on the verge of a potential turnaround, driven by improving fundamentals in its core auto lending business, strategic realignment, and a shifting macro backdrop. While the company has underperformed in recent years—largely a result of missteps in underwriting and questionable capital allocation—management has taken steps to refocus the business on areas where it has competitive advantages. Notably, the decision to exit the credit card segment demonstrates a commitment to streamline operations and concentrate on its most defensible franchises: Dealer Financial Services, Corporate Finance, and Deposits. These adjustments come at a time when end-market dynamics, particularly in used auto financing, are becoming more favorable. In auto lending, Ally originated $10.2 billion in new loans in Q1 FY25 at an attractive 9.8% yield, supported by a record 3.8 million auto loan applications. This robust pipeline gives the company optionality to manage pricing and credit quality, evidenced by a healthy 44% share of originations coming from the prime (S-tier) segment, a substantial improvement from 2022 levels.

Simultaneously, Ally is navigating a unique challenge in its deposit franchise, which heavily depends on customers sensitive to interest rates. The company has strategically reduced its online savings account (OSA) APY from 3.8% to 3.6% in March 2025, despite no change in the fed funds rate, signaling a shift towards profitability over aggressive deposit gathering. This more measured pricing strategy has not yet impacted customer acquisition, with Ally Bank adding 60,000 customers in Q1 and total customer count growing 5% year-over-year to approximately 3.3 million. With over $38 billion in CDs maturing this year—representing more than 20% of Ally’s total funding—the expected repricing at lower rates should help reduce funding costs by approximately 20 basis points, contributing to a projected 30 basis point improvement in net interest margins by FY26. This could add roughly $0.25 to annual EPS for every five basis point NIM expansion, providing a meaningful earnings tailwind.